Folake, you’ve already made a name for yourself offline. Your business is well-known in your community, among your family, friends, and even your church members.
But when it comes to strangers online, they don’t know you, and they don’t trust you enough to buy from you.
You’ve built a beautiful shop, you’ve done the work offline, but as you step into the online space, no one is engaging with your posts. So how do you bridge that gap? How do you build the trust that will convert these strangers into loyal customers?
Here’s the answer: Storytelling
Even if you’re not a natural salesperson, you can start by sharing your story. People connect with stories, they are relatable and build trust.
When you tell the story behind your business, you make yourself human and trustworthy in the eyes of potential customers.
Here’s how storytelling can help:
Show the journey of your product. For example, if you sell crayfish, share how you source your crayfish, how you sort it, how you package it, and the steps involved.
Take your audience along the journey so they feel connected to your process.
Introduce your team. Let your audience know the people behind the brand. Show the faces of those who help make your business run smoothly.
Share customer stories. Post testimonials from happy customers or share stories about how your products or services have made a difference in their lives.
Personal journey. Share your own story as an entrepreneur—how you started, the challenges you’ve faced, and what drives you to keep going.
Over time, as you consistently share these stories, you’ll begin to notice that people trust you more, because they know your story.
You will no longer be just another business selling online, you’ll be the business with a face, a story, and a connection with your customers.
Sis, this is how you become the ‘Crayfish Celebrity
Storytelling is a practical and relatable way to build trust. And it’s so powerful that it can transform your small business into a brand that people love and trust online.