6 Proven Strategies I Used to Boost My Online Business Value

In my early days of building my business, there were several strategies I applied that significantly boosted my online value. These strategies not only helped me stand out but also transformed my business into a recognized brand.

Let’s dive into what worked:

1. Mastered One Thing

When I started Naijabrandchick on Instagram, the platform was crowded with coaches. Instead of blending in, I decided to stand out by becoming the expert in one specific area: Instagram visibility. 

I committed to mastering this niche until people started recognizing me as the go-to person for anything Instagram-related. This focus gave me the title “Lolo one of Instagram.”

2. Created Exclusivity

While I shared valuable content on social media, I kept the deeper, more exclusive content reserved for my email list. By creating a sense of exclusivity and using the Fear of Missing Out (FOMO) strategy, I encouraged my audience to transition from social media to my email list. 

This allowed me to build a list of over 50,000 engaged business owners who trusted and bought from me.

3. Solved Pain Points

From the beginning, I made it a habit to actively listen to my audience on social media. I paid close attention to their problems, pains, and frustrations. 

The more I addressed these issues and provided solutions, the more my audience relied on me. Till today, solving the glaring problems of my target audience remains a core aspect of my business strategy.

4. Offered a Unique Approach

In a competitive space like online marketing, where many experts teach similar concepts, I knew I had to offer something different. While everyone was teaching ads from a “coach” perspective, I introduced my ads advantage webinar from a “business owner” point of view.

 This unique angle resonated with my audience, who could relate to the struggles of running a business and implementing ads themselves.

5. Built Social Proof

Trust is a key component of business success. Whenever I needed to prove my ability in a new area, I would do the work for free, gather the results, and build social proof. This strategy helped me establish credibility with my audience. 

Seeing real results made it easier for them to trust me, and in turn, made selling much more effective.

6. Created Raving Fans

I went above and beyond to provide unique value for my fellow business owners. This approach not only created a loyal customer base but also led to powerful word-of-mouth marketing.

 My name became well-known in the Instagram business space because of how much I helped others succeed. By going live on Instagram and openly sharing my top strategies, I built a community of raving fans who couldn’t wait to share my content and spread the word.

These six strategies worked wonders for me and helped solidify my brand. You can implement them too, and watch your online business grow.

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